The week when Pandemic Hit
In a practice, as inherently linguistic as visual design, a work cannot be reified without poeticity. Design is always a dialogue between the designer and the audience—the designer’s intention translates into the interpretation of the audience. This translation is poetic on a fundamental level. The intrinsic personality of the designer is inseparable from their work. Any attempts to diminish this presence, fall prey to an assumed “universality”. It is now, more imperative than ever to acknowledge the designer’s entity, and with it, the poetic aspect of this dialogue.