Designed at AP Keation

Folio Fine Wines came to us with the opportunity to brand the social identity for their sub-brand Spellbound Wines.

Goals and Objectives

To make Spellbound, an all encompassing lifestyle brand, celebrating the celestial spirit of the lunar calendar. Gain mass awareness to be regarded as a “Hot Brand” while offering approachable, affordable wines for everyday moments.

To bring the Spellbound lifestyle to life on IG and FB through visuals and engaging copy.

To bring together like minded individuals,  to strengthen the connection with our target market.

To allow/create opportunities to bridge social and retail.

Visual Identity

With only a logo and a wine label file to go off of from the brand team, I played a headfirst role in driving our objectives home by designing a visual identity that was approachable and social friendly. My personal passion for all things cosmic, made me especially love the brand and create for it.

Content Curation and Pillars

After considerable brainstorming and research of target demographic, we landed on the following content pillars.

Content Pillar: Wine Horoscope

Did your horoscope tell you what you should be drinking this week? Don’t panic–we have the answers.

Content Pillar: Sky Pairings

Wine recommendations based on celestial activity. Not that this is in any way rational, but it’s hard to go wrong with skygazing and wine.

Content Pillar: Rituals

Whether it’s for the full moon or just preparing for bed, we all have our rituals. We will show you how you can incorporate Spellbound into those moments.

Influencer Activations

A lot of the content was driven through influencer activations, that continually brought greater engagement to our page. The following notecards and kits were designed for our influencers.

Experiential Activation Design

We were presented with an opportunity to create an easy-to-tour, versatile 20’ x 20’ Spellbound Festival Activation that can be installed under regular tents provided by festivals or, taking a more custom approach, travel with its own custom branded tent/shade structure.  The Spellbound activation will bring together Instagram-worthy moments with a serving / sampling outlets. The following video and renderings were designed as a proposal to the client for the activation.