Overview

Typomania is an international festival celebrating typography in motion, bringing together designers, calligraphers, and lettering artists from around the world. For Professor Minho Shin’s Advanced Motion Media Techniques class, I created a promotional video that reimagines the festival’s bold, dynamic spirit through motion design.

Opportunity: A Festival That Lives and Breathes Typography

The Typomania Festival is a cultural and educational project dedicated to fonts, typography, calligraphy, and lettering, held annually in Moscow. More than just an event, Typomania aims to push the boundaries of typographic storytelling through lectures, exhibitions, workshops, and competitions.

For this project, I set out to create a festival promo video that not only showcased typography in motion but also captured the essence of Typomania—the idea that type is not static but a living, breathing part of our visual culture.

Final Video

View it with sound on here.

Moodboards & Research: Inspired by Constructivism

As the home of Typomania, Russia has a deep visual and artistic history. I drew inspiration from Russian Constructivism, a movement that rejected traditional autonomous art in favor of bold, geometric compositions designed for social impact.

🔹 Key Influences:

• Vladimir Tatlin & El Lissitzky’s Constructivist Art – Bold, experimental layouts and dynamic movement.

• Old Russian Cinema – Montage techniques and kinetic type storytelling.

• Typomania’s Mission – A festival that treats typography as an evolving, interactive art form.

Visual Language: Typefaces & Color Palette

• Typography choices were made in accordance with Constructivist principles, using bold, industrial-inspired fonts that command attention.

• The color palette was kept minimal—black, red, and white, reflecting the raw, graphic aesthetic of early Soviet posters.

Motion Design: Final Styleframes

• Dynamic Type Animations – Letters stretch, break apart, and reconstruct, mirroring the fluidity of language.

• Kinetic Motion – Words move with purpose, inspired by the way we consume type daily—on screens, in books, in signage.

Final Thoughts: Celebrating Typomania Through Motion

This project was a true exploration of typographic storytelling, blending historical influences with modern motion design. By infusing the Constructivist spirit into dynamic motion graphics, the promo video became more than just an advertisement—it was an extension of Typomania’s mission.

🔹 Key Takeaways:

• Typography is not just a design element—it’s a powerful tool for storytelling and movement.

• Motion media can breathe life into type, making it feel as active as spoken language.

• Constructivism’s principles—bold form, structured chaos, and social impact—still resonate in contemporary design.

This project was a tribute to Typomania, a festival that proves typography isn’t just seen—it’s experienced.